Coca-Cola Tanzania Brand Manager Maurice Njowoka gestures as he
addresses the media at the launch of Amsha Maisha Yako na Coca-Cola
campaign in Dar es Salaam over the weekend. A total of 200 Honda motorcycles
(Boda Bodas) and Tsh400m will be won during the two-month campaign.
Coca-Cola Tanzania Brand Manager Maurice Njowoka assists Coca-Cola
Kwanza Sales and Marketing Manager Nalaka Hettiarachchi to put on a helmet as
he tries one of the 200 motorcycles (Boda Bodas) to be won during a two-month Amsha
Maisha Yako na Coca-Cola campaign launched in Dar es Salaam over the
weekend.
Coca-Cola Kwanza Sales and Marketing Manager Nalata Hettiarachchi
rides on one of the 200 motorcycles (Boda Bodas) to be won during a two-month Amsha
Maisha Yako na Coca-Cola campaign launched in Dar es Salaam over the
weekend. Others from right are Coca-Cola Tanzania Assistant Brand Manager Warda
Kimaro, Coca-Cola Tanzania Brand Manager Maurice Njowoka and Nyanza Bottling
Marketing Manager Marco Masaka.
Coca-Cola Tanzania has today launched
a consumer promotion that will enable Coca-Cola consumers to win brand new Boda
Bodas and cash prizes of up to Tshs1m. Other cash prizes are Tshs500,000, Tshs100,000,
Tshs50,000, Tshs20,000, 10,000, 5,000 and free drinks.
The two-month promotion dubbed Amsha
Maisha Yako na Coca-Cola creates
yet another unique platform for the beverage company to interact closely with
its customers and consumers throughout the country.
“The promotion we are launching here
today will certainly transform the lives of some lucky Tanzanians who will get
the opportunity to win the stated prizes, especially the Boda Bodas which have
in recent years become a source of employment to thousands of Tanzanians using
them in rendering transport service to the community”, said Coca-Cola Tanzania
Brand Manager, Maurice Njowoka.
Over the years Coca-Cola has always
believed in empowering the community in which it operates through such kind of rewarding
promotions and “Amsha Maisha Yako na Coca-Cola
is aimed to achieve the same purpose”. Last year, hundreds of Tanzanians
benefitted from a similar Coca-Cola promotion named “Vuta Mkwanja na Coca-Cola” in which lucky consumers became instant
millionaires through this Coca-Cola initiative.
In this year’s campaign, winners will
be obtained through drinking 300ml and 350ml return glass bottles of Coca-Cola,
Fanta and Sprite. “The mechanics is simple: drink Coke, Fanta or Sprite and
look under the crown to reveal your prize instantly, to win a Bodaboda one will
need to collect three crowns i.e. making his own Bodaboda by collecting a front
wheel, back wheel and the engine”, says Njowoka.
While winners of free sodas will be
able to claim their drinks at the same sales points, winners of Boda Bodas and
the cash prizes will be allowed to collect their prizes after presenting their
crowns at designated redemption centers along with their identity cards.
Employees of the Coca-Cola, its agents and other companies involved are not
allowed to enter into this contest.
Njowoka has asked Coca-Cola consumers
and the general public to participate in this life transforming promotion and
stand a chance to raise sustainable daily income if one wins Bodaboda or cash,
courtesy of the beverage company.
He underlined The Coca-Cola Company’s
commitment to continue producing and supplying only the best quality beverages.
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